When your franchise cable channel is struggling after being the mainstay of cable since the beginning, then making a huge change and embracing the now solidly legal sports gaming industry makes a ton of sense.
That is exactly what Walt Disney, the owner of ESPN, is doing. With consumers fleeing cable for streaming services, and Disney taking some big hits on horrible offerings from its entertainment segment, it is no surprise it made the move to embrace sports gambling, especially when it gets paid in a big way for its brand.
This post originally appeared on 24/7 Wall St.