When Alphabet (NASDAQ:GOOG, NASDAQ:GOOGL) stock rolled out its AI-generative search feature named Search Generative Experience (SGE), it was perhaps the biggest change to its Google product ever.
On top of being perhaps the biggest change, it is certainly the most controversial. One might wonder what extra usefulness is being added to the user experience by having AI responses embedded into Google. Users can already use Gemini directly if they want AI to assist them with their searches.
Publishers have also taken up arms against Alphabet stock for its AI allegedly stealing their stories and content without providing them with fair compensation. I feel that with the proliferation of AI, there’s more than a reasonable chance this will accelerate regulations against it.
This post appeared first on InvestorPlace.