Apple (NASDAQ: AAPL) recently announced Apple Intelligence, pushing its shares up roughly 10% over a few days and briefly surpassing Microsoft (NASDAQ: MSFT) as the most valuable company on earth.
This surge is attributed to the AI-driven excitement, similar to Microsoft’s investment in OpenAI, but Apple achieved this without any direct investment in AI firms. Apple’s strategy of being a fast follower and integrating AI into its ecosystem has proven highly effective, showcasing its ability to gain market value without the need for significant upfront investment.
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